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THE VINCI AUTOROUTES FOUNDATION FOR RESPONSIBLE DRIVING

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The VINCI Autoroutes Foundation for Responsible Driving continued to pursue its missions in its three priority areas.

>The first concerns financing scientific studies and research aimed at increasing understanding of road risk. To that end, the Foundation supported two unprecedented scientific studies. The first was conducted by the Raymond Poincaré Hospital in Garches, part of the Greater Paris area public hospital system, and focused on HGV driver drowsiness (it revealed in particular that almost one-third of these drivers feared they may have an accident due to drowsiness); the other was carried out by Strasbourg University’s Centre for Neurocognitive and Neurophysiological Investigation (Ci2N), and aimed at measuring the harmful consequences of telephone use on driver vigilance (between 30% and 50% loss of attention). The Foundation also published its fourth barometer on responsible driving, broadened in 2014 to include seven European Union countries and a sample of 7,000 drivers.

>The Foundation’s second field of action consists of raising driver and general public awareness to road risks, particularly those related to drowsiness and loss of attention at the wheel. This action is aided by VINCI Autoroutes employees, who are ambassadors for responsible driving.
Numerous operations were organised during the year: free coffee at night in service areas to “top up driver vigilance”; “siesta spaces” at rest and service areas every weekend during the summer, encouraging drivers to take regular breaks from their trips; special rest areas for motorcyclists during the France Moto GP and 24-hour motorcycle race in Le Mans, etc.
The Foundation also targets the general public, particularly young people, through Roulons-autrement.com. The website was created in partnership with Ferdinand, a non-profit organisation, and its founder, French actor and film-maker Patrick Chesnais. On it, Internet users can watch hundreds of awareness-raising films from all over the world. As part of this partnership, the Foundation supports the creation of films aimed at combating road risks, which helps foster an important solidarity chain among the different distribution channels. After the short film Ivresse, directed by Guillaume Canet and screened in almost 800 cinemas and on over 10 television channels, Le bon vivant, made by Éric Toledano and Olivier Nakache, was filmed in December 2014. Aimed at alerting people aged between 18 and 25 in particular to the dangers of drink driving, it will be screened by the summer of 2015. The next film in this series, currently under preparation, will address the topic of inattentiveness at the wheel.

>The third field of action explored by the Foundation consists of supporting non-profit and civic initiatives in favour of responsible driving. To that end, working with the Fondation VINCI pour la Cité and the PSA Peugeot Citroën Foundation, it issued a call for low-cost mobility projects. This will enable non-profit organisations on the ground to benefit from financial backing (total budget: €600 million) and the sponsorship of VINCI and PSA employees. In response to the call for projects, 300 proposals were received and 31 selected.